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Mar. 4, 2011 -- Xerox iGen4 EXP Turns Jobs in Hours, Instead of Days

ROCHESTER, N.Y. -- Graphic communications firm Bryant Graphics ended an existing lease on a competitive device to purchase Xerox Corporation’s (NYSE: XRX) iGen4^®EXP press.

The full-service print shop in Minnesota used to outsource six-page brochures to larger printing companies and get them back two to four days later. “Now, with the iGen4 EXP press we can produce them ourselves within hours,” said Joel Johnson, president and Chief Operating Officer, Bryant Graphics. “The press drastically cuts turnaround time and our customers are noticing.”

ALLPRO Direct Marketing, a full-service marketing firm, became the first in Florida to acquire the iGen4 EXP press. They rely on the press to produce direct-mail marketing campaigns, personalized invitations, postcards and other 1:1 marketing solutions – many of which are processed using uDirect^® Classic variable data software from XMPie^®, A Xerox Company.

“The majority of our work is variable data, short runs. With the iGen4 EXP press we can print quicker and less expensively compared to presses that only print smaller sheet sizes,” said Tom McLaren, president and CEO, ALLPRO Direct Marketing. “Since we can offer our customers much more in terms of digital printing and personalization, we’re thinking about installing an additional iGen4 EXP press.”

The iGen4 EXP press is a key component in the multi-channel campaigns Georgia-based basiQa produces for its corporate marketing clients. The software solutions provider needed a device to accommodate a variety of media, a digital front end that could easily integrate with the company’s custom software and larger sheet capacity – and the iGen4 EXP press delivers.

“Our typical print run is between 5,000 and 500,000 custom pieces – and with the iGen4 EXP press we don’t need to waste our clients’ time and money on pre-printed offset shells. We’re delivering full-color, personalized capabilities at the same price, or even less,” said Joel Rowland, president and founder of the document technology company.

Rowland said the iGen4 EXP press’s increased sheet size allows the company to produce marketing campaigns at a lower cost, giving them a significant competitive advantage and opening them up to new markets.

EarthDigital, a division of EarthColor, a national print provider, relies on two iGen4 EXP presses to handle demand for unique direct-mail pieces that include die cutting and oversized pages. The enhanced finishing options and larger sheet size add significant capabilities to the five iGen4 presses already in its shop.

By using FreeFlow^® Process Manager^® and Output Manager^® software,
EarthDigital automates each step of the print operation process, allowing increased productivity from start to finish.

“The iGen4 EXP press strengthens our digital offerings and with the larger sheet size we’re maximizing paper usage and getting more out of each run,” said Nicholas Brusco, president, EarthDigital. “The environmental impact is always a concern, so printing more multi-up jobs and getting more usable output on each sheet while using less paper is critical.”

Oct. 15, 2010 -- basiQa Announces Key Additions to Leadership Team

FOR IMMEDIATE RELEASE

New Facility Poises Production Automation Company for Growth

ATLANTA—Oct. 15, 2010—basiQa, the production automation solutions company, announces two key additions to its leadership team and the opening of a proof-of-concept print production lab. The firm, founded in 2009, has added Aaron Paden as vice president of information technology and Franklin McMillan as vice president of operations. The entrepreneurial management team was expanded and the new facility opened to accommodate increasing demand for the benefits afforded by basiQa’s solution—a centralized platform for the automated management of multi-channel communications.

“The management expertise and professional maturity of these individuals enables basiQa to more effectively deliver the benefits of production automation to our corporate, agency and print services clients,” said Joël Rowland, founder and president of the Norcross-based firm. “The addition of Franklin and Aaron enable us to more efficiently provide the many advantages of managing production, fulfillment and tracking of print, email, text, social, PURL and text-to-voice communications through a single, customizable SaaS portal,” he said.

As vice president of information technology, Paden directs basiQa’s research and development efforts, creating and enhancing the production automation software that enables clients to increase workflow efficiency, enhance communication effectiveness—and provide more value.

For the past 10 years, Paden has served in IT research, development and management capacities at a variety of software companies. Paden served as a software architect at Infor and as a senior systems analyst with EarthLink. He has also held positions as programming manager with NCP Solutions, a data and outsourcing solutions company, and as a software engineer at DocuGlobal, a technology-based direct marketing firm founded by basiQa president Rowland and acquired by NCP in 2005. Paden is a graduate of the Georgia Institute of Technology.

As vice president of operations, McMillan oversees the delivery of basiQa’s products and services, with primary responsibility for implementation services, proof-of-concept production, client-service and consulting. McMillan is charged with instilling process and procedure within the organization to help clients achieve full benefits of the company’s production automation solutions.

With over 20 years of experience in the direct-marketing industry, McMillan has managed print pricing and proposals, program management, vendor relationships, quality procedures, letter-shop and warehouse operations, platform solutions and implementations for direct-mail clients. He most recently served as director of print operations with multi-channel marketing organization, ClickSquared, Inc., where he managed departments responsible for workflow management, press planning, printing and mail execution of over 80 million pieces per year. Additionally, he served as director of business development and production at Miller.Whiterunkle Agency; senior account executive at Com-Pak Services, Inc.; and national sales manager of mailing and fulfillment at Curtis 1000.

McMillan is a USPS-certified mail-management professional, mail-center professional and mail-piece design specialist. He served on the Greater Atlanta Postal Customer Council as industry co-chair for the past two years. McMillan has a bachelors of administration degree in business from Indiana University.

In addition to the hiring of the two key members of the management team, basiQa also opened a new production lab facility. The production lab allows clients to incubate new print projects—leveraging available technology in a test environment to streamline production and increase communication effectiveness.

“The basiQa production automation portal is complemented by a sophisticated proof-of-concept production lab that allows partners to test new projects and IT approaches,” said Rowland. “The production lab is a tangible way to not only showcase our solutions, but to give clients a means of integrating new variable data and other technologies in an effort to increase efficiency while enhancing their communications programs," he said.

About basiQa

basiQa offers the only production automation solution that provides a centralized way for printers and marketers to manage multi-channel communications. Founded in 2009 by software, marketing and production industry veterans and supported by a dedicated development team, basiQa automates the production, fulfillment and tracking of print, email, text, social, PURL and text-to-voice communications—all through a single, customizable SaaS portal. basiQa’s IT experience, multi-channel expertise and print production understanding allow its network of client corporations, printers and marketing services groups to increase workflow efficiency, enhance communication effectiveness—and provide more value. For more information, visit basiQa.com.

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